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A collection of creepy and cute images that I find appealing.

some of the article: 
 The collection [The Row] —embraced by older women with little patience  for celebrity frippery—has been worn by business executives and first  lady Michelle Obama. 
 Critical validation has come in the form of a nomination from the  Council of Fashion Designers of America as the year’s best new  womenswear designers. They have been recognized alongside Joseph  Altuzarra, who worked at Givenchy, and Prabal Gurung, a Bill Blass  alumnus. The winners will be announced in New York on June 6. 
 The Olsens, who will be 25 in June, did not go to fashion or art  school. They have built a considerable reputation by obsessing over  darts (they hate them), gamely absorbing the blows of skeptical  retailers, and keeping their celebrity mostly under wraps. They also  have become champions in a longstanding effort to save this country’s  garment factories. In 1965, factories in America produced 95 percent of  the clothes sold in this country, according to savethegarmentcenter.org.  Today, only 5 percent of the clothes sold here are produced locally.  The future of New York’s garment center is no longer in mass production,  activists argue, but rather in small-scale, high-end manufacturing that  relies on skilled artisans. 
 The Olsens have taken up this blue-collar cause by producing their  collection in factories in New York and, to a lesser degree, Los  Angeles. (Their handbags are produced in Italy, as are a few of their  superfine knits.) 
 “I really believe in our being able to create here and utilize the  skills that people have here,” says Ashley. “The skill set is here. Our  main issue is that some of the machinery is gone, so some knitwear is  produced in Italy. But whether it’s clothing or cars, I believe  in manufacturing as close to home as possible.” 
 Their holding company, Dualstar Entertainment Group, was created with  their then-manager, Robert Thorne, when they were about 6 years old as a  vehicle for selling Olsen-branded merchandise and projects. By age 10,  they had a line of clothing inWalmart; eventually they branched out with  a contemporary line called Elizabeth & James, named after their  siblings. At 18, they took over Dualstar, buying out Thorne. 
 “Thank God our parents wanted us to be involved,” Ashley says.  “Running a fashion company, it’s just as important to understand numbers  as it is to have a design point of view,” Mary-Kate says. The company  now has annual sales of $1 billion, according to Forbes. 
 The Row, founded in 2006 and named after Savile Row, began with  Ashley’s search for a perfect white T shirt: fashion’s holy grail of  fit, comfort, durability, and price. She was dissatisfied with what was  available, and a business was born. That first collection consisted of  jersey T shirts and knit leggings. It evolved into a line of intricately  woven fox jackets, cashmere sweaters, wool and mohair dresses, and  leather leggings for which women are willing to pay $1,700. 
 The Row might best be described as the Gap meets Jil Sander: basic,  minimal, adult, and extremely expensive. A jersey T shirt: $290. A  cashmere and mink sweater: $5,900. And for fall, while “debt” and  “unemployment” are on the tip of everyone’s tongue, the Olsens have  introduced more fur, more cashmere, raising their overall prices by as  much as 25 percent. 
 Their customers can afford it. While most designers thrill to say  their core shopper is a 25-year-old woman, The Row’s main customer is 35  to 45 years old. Instead of encouraging women to cling to their  slacker years, the Olsens want them to luxuriate in their most  productive ones. That point of view is rare. Most young designers create  collections for their contemporaries—or some fairy-tale version of  them. And even as designers grow older, they tend to shift their focus  to women who are their junior. The Olsens seem to revel in the promise  of maturity. Their work avoids high-society, leisure-class clichés.  Instead, it evokes a professional, tailored, hail-a-cab-in-the-rain  reality. 
 Instead of trying to leverage their fame, the Olsens hid it—most  notably by not putting their name on the label. “Initially, I wanted  someone else to front the brand,” Mary-Kate says. “We wanted someone  else to rep it. But we couldn’t lie.” 
 In their showroom, which is in the offices of Dualstar, the Olsens do  business around a banquet-size table decorated with a bouquet of white  roses and lilies. Ashley tends to zero in on the technical aspects  of the collection. Mary-Kate is more likely to highlight pure  aesthetics. Both, however, are adamant about what they want the  collection to be. 
 “We really want The Row to be an American luxury brand,” Ashley says.  “We believe in not just American by representation but American by  make.” 
 To that end, the Olsens traveled to Washington last year, where they  lobbied the East Wing on the importance of the garment center: fashion  provides New York with 28 percent of its manufacturing jobs. It puts $10  billion annually into New York’s economy. 
 Who knows… the next time the first lady wears a dress by an American  brand, she might also make a point of saying it was made in America. In  the meantime, the Olsens apparently have already won Mrs. Obama’s  respect in a very public way. She wore their pleated skirt when she  appeared in April on The View

some of the article:

The collection [The Row] —embraced by older women with little patience for celebrity frippery—has been worn by business executives and first lady Michelle Obama.

Critical validation has come in the form of a nomination from the Council of Fashion Designers of America as the year’s best new womenswear designers. They have been recognized alongside Joseph Altuzarra, who worked at Givenchy, and Prabal Gurung, a Bill Blass alumnus. The winners will be announced in New York on June 6.

The Olsens, who will be 25 in June, did not go to fashion or art school. They have built a considerable reputation by obsessing over darts (they hate them), gamely absorbing the blows of skeptical retailers, and keeping their celebrity mostly under wraps. They also have become champions in a longstanding effort to save this country’s garment factories. In 1965, factories in America produced 95 percent of the clothes sold in this country, according to savethegarmentcenter.org. Today, only 5 percent of the clothes sold here are produced locally. The future of New York’s garment center is no longer in mass production, activists argue, but rather in small-scale, high-end manufacturing that relies on skilled artisans.

The Olsens have taken up this blue-collar cause by producing their collection in factories in New York and, to a lesser degree, Los Angeles. (Their handbags are produced in Italy, as are a few of their superfine knits.)

“I really believe in our being able to create here and utilize the skills that people have here,” says Ashley. “The skill set is here. Our main issue is that some of the machinery is gone, so some knitwear is produced in Italy. But whether it’s clothing or cars, I believe in manufacturing as close to home as possible.”

Their holding company, Dualstar Entertainment Group, was created with their then-manager, Robert Thorne, when they were about 6 years old as a vehicle for selling Olsen-branded merchandise and projects. By age 10, they had a line of clothing inWalmart; eventually they branched out with a contemporary line called Elizabeth & James, named after their siblings. At 18, they took over Dualstar, buying out Thorne.

“Thank God our parents wanted us to be involved,” Ashley says. “Running a fashion company, it’s just as important to understand numbers as it is to have a design point of view,” Mary-Kate says. The company now has annual sales of $1 billion, according to Forbes.

The Row, founded in 2006 and named after Savile Row, began with Ashley’s search for a perfect white T shirt: fashion’s holy grail of fit, comfort, durability, and price. She was dissatisfied with what was available, and a business was born. That first collection consisted of jersey T shirts and knit leggings. It evolved into a line of intricately woven fox jackets, cashmere sweaters, wool and mohair dresses, and leather leggings for which women are willing to pay $1,700.

The Row might best be described as the Gap meets Jil Sander: basic, minimal, adult, and extremely expensive. A jersey T shirt: $290. A cashmere and mink sweater: $5,900. And for fall, while “debt” and “unemployment” are on the tip of everyone’s tongue, the Olsens have introduced more fur, more cashmere, raising their overall prices by as much as 25 percent.

Their customers can afford it. While most designers thrill to say their core shopper is a 25-year-old woman, The Row’s main customer is 35 to 45 years old. Instead of encouraging women to cling to their slacker years, the Olsens want them to luxuriate in their most productive ones. That point of view is rare. Most young designers create collections for their contemporaries—or some fairy-tale version of them. And even as designers grow older, they tend to shift their focus to women who are their junior. The Olsens seem to revel in the promise of maturity. Their work avoids high-society, leisure-class clichés. Instead, it evokes a professional, tailored, hail-a-cab-in-the-rain reality.

Instead of trying to leverage their fame, the Olsens hid it—most notably by not putting their name on the label. “Initially, I wanted someone else to front the brand,” Mary-Kate says. “We wanted someone else to rep it. But we couldn’t lie.”

In their showroom, which is in the offices of Dualstar, the Olsens do business around a banquet-size table decorated with a bouquet of white roses and lilies. Ashley tends to zero in on the technical aspects of the collection. Mary-Kate is more likely to highlight pure aesthetics. Both, however, are adamant about what they want the collection to be.

“We really want The Row to be an American luxury brand,” Ashley says. “We believe in not just American by representation but American by make.”

To that end, the Olsens traveled to Washington last year, where they lobbied the East Wing on the importance of the garment center: fashion provides New York with 28 percent of its manufacturing jobs. It puts $10 billion annually into New York’s economy.

Who knows… the next time the first lady wears a dress by an American brand, she might also make a point of saying it was made in America. In the meantime, the Olsens apparently have already won Mrs. Obama’s respect in a very public way. She wore their pleated skirt when she appeared in April on The View

Ricky K April 29, 2011
TagsMary Kate Olsen
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The only blog about animals (taxidermied), ice cream, illustrations, creepiness, Oprah Winfrey, and Mary-Kate Olsen. I have a pretty broad spectrum of interests, but there are very specific themes that string together what appeals to me, creatively. Real things that look fake. Fake things that look real. Real fake things. Fake real things. Whimsy.

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Ricky Kwong

Portfolio website of art director, graphic designer, and illustrator Ricky Kwong.

Creator of Bowl Cut Ceramics.

, San Francisco, CA 94109

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